It is understood that the market potential of ship ballast water treatment systems is enormous. It is estimated that the relevant agencies in 2015 and 2016, the world will be forced to annually ship ballast water treatment system installed about 6000; 2017 will reach a peak of approximately 18,000; in 2019, will gradually be reduced to about 10,000 Ship. In order to seize the market, there have been companies in the world that have developed this system. In 2004, IMO passed the International Convention for the Control and Management of Ships' Ballast Water and Sediments (BMW Convention), which further made the research and development of the system "small." Due to the technical difficulty of the system and the high cost of R&D and certification, only 15 companies in the world have approved the ship ballast water treatment system through IMO, and many other companies are waiting for approval.
However, the approval of the ship's ballast water treatment system through IMO only indicates that the product has the qualification to enter the market, and does not mean that it can obtain a huge market share. Judging from the current situation, there is still a big gap between Chinese enterprises and foreign companies in terms of customer competition. For example, Sweden's Alfa Laval has received more than 100 sets of orders, Hyde Marine has sold more than 70 systems, and Heidway currently receives 10 sets of orders, Shuangrui has only a small number of intention orders. Therefore, relevant enterprises should actively take various measures to increase market expansion. Since this market has just started, many shipowners don't know much about the performance of new products. Therefore, companies should actively visit domestic and foreign ship owners, introduce them to the performance and technical advantages of their products, and hold product promotion meetings to enhance products. Influence and visibility. At the same time, enterprises need to build a comprehensive global service network, so that customers can buy with confidence and use it comfortably. In an interview with reporters, Cao Xueliang, chairman of Heidway Company, said that when the shipowners choose equipment, whether the company has a global service network, and whether it can provide services in time is a key factor for them. The reason why Hideaway is able to get orders quickly depends on its previously built global service network.
At the same time, IMO is constantly introducing new standards and new specifications, and the requirements for technologies and equipment related to ship emission reduction and environmental protection are also increasing. Moreover, some countries in Australia, the United States and Europe have now passed legislation to improve the standards for the discharge of ballast water by ships of all types in their waters. Although the two sets of ship research and development of ballast water treatment systems to meet the BMW Ballast Water Convention standard D-1 and D-2 standards, but these countries for ballast water discharge requirements even higher than the standard BMW Convention, Therefore, related companies also need to continuously improve the design to meet higher standards.
In addition, due to the ballast water treatment system market has just started, there is no clear standard to measure its value, the current launch of the product price difference is bigger, maintenance costs and system operating costs are not the same. Some experts worry that once more the system is approved, products of domestic enterprises is likely to face a foreign enterprise, especially older to enter this market than China, South Korea and a wider range of products, "price war." Therefore, domestic enterprises on the one hand to do a good market research, in-depth understanding of the industry situation, actively pursued research and development, and constantly promote the upgrading of products, on the other hand to do the work product cost control, in order to comprehensively improve the core competitiveness and ensure own win in the next competition.
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