The consolidation of Sinopec's lubricant sales business was basically completed. Eleven sales offices and five sales branches have been established, and grassroots party organizations have been established. Sinopec Lubricant Company has actively improved its office environment and conditions, streamlined its management, and promoted the establishment of new sales agencies to get on track quickly and put into operation. Recently, sales personnel of various sales agencies actively visited customers, maintained the existing large customers and terminals, and sales volume continued to increase. Following the completion of the monthly development plan in July, sales continued to improve in August.
Bring into play the advantages of integration and strengthen professional marketing. Sinopec Lubricants Lubricant Sales Centers communicated closely with new sales agencies to jointly visit the market and customers. Play the platform role of specialized marketing channels to provide customers with technical support and services. Lubricants Guangdong Sales Subsidiary Co., Ltd. is a major customer in the existing steel, petrochemical, cement and other industries where synthetic greases, greases, metalworking fluids and other products still have a large space for development, together with Sinopec Lubricants Maoming Branch, China Petrochemical Lubricant Chongqing Branch increased the promotion of high-end lubricants and grease products; together with Sinopec Lubricants Shanghai R&D Center, it strengthened cooperation with auto companies in metal processing oil.
Strengthen the "role" transformation and expand professional channels. Sinopec Lubricants Branch timely established responsible persons for newly-established agency personnel and provided corresponding training to all personnel so that everyone could understand lubricant professional knowledge, marketing management and rules and regulations, and strengthen internal emotional integration and management integration. At present, the personnel of the newly-entered lubricating oil company have completed the initial round of training, entered the work position, defined job responsibilities, and conducted quantitative assessment. After the establishment of the Anhui sales representative office, the staff’s job responsibility list was first determined, and the 56 employees transferred had their own positions. At the same time, an “Annotation Table for the Mission Statement of the Anhui Representative Office in the second half of 2012†was formulated, and the sales volume in the second half of 2012 was broken down monthly according to 17 cities and sub-divisions of automobile oil and industrial oil, forming a catch-up ratio between the cities and the cities. Help super situation.
Strengthen terminal visits and development, stabilize the market and increase competitiveness. Since July, Sinopec Lubricant Company has made clear that all sales organizations have taken the expansion terminal as a foothold, taking maintenance of the market and customers as the key, stabilizing existing customers, developing new customers, maintaining the stability of the market and customers, and striving for growth. In terms of end-user development, the Jiangsu Sales Branch newly developed 7 end customers for the machinery manufacturing industry; the Shandong Sales Sub-branch organization visited the fishing boat maintenance manufacturers in Qingdao, Yantai, Weihai, Weifang, Dongying and Rizhao coastal areas, and carried out special marine oil for ships. Understood investigations; sales personnel in each area of ​​the Hebei representative office paid follow-up visits to large industrial customers of 200 tons or more in various cities.
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