Michelin China officially released its official social media media platform - WeChat and Weibo enterprise accounts. The two social platforms called "Michelin China" will further share more cutting-edge information in the field of mobility and promote in-depth communication and exchange between the Michelin brand and the public.
“As a global leader in tire technology, Michelin has always been committed to meeting the growing and diverse needs of Chinese consumers through continuous innovation.†Mr. Wan Nengyi, President of Michelin (China) Investment Co., Ltd. stated, “In recent years, with The development of digital media, we have noticed that the behavior of Chinese consumers to access information is also changing. The launch of the official social platform of the enterprise is another innovative measure from the user's needs. I hope to draw closer through this platform. The distance between consumers provides consumers with more convenient information and solutions in the field of mobility."
The newly launched "Michelin China" official WeChat and Weibo will share practical driving knowledge, popular lifestyle, innovative information from the frontiers, and various mobile vehicles from cars to airplanes. Take advantage of the experience and explore the “Most Time†of the Michelin brand family with the public.
In recent years, with the development of social media, Michelin has joined hands with various product lines to jointly promote innovation. At present, the Michelin social family has launched six members for the public, including: "Michelin China", "Michelin passenger car tires", "Chi Jia car service center", "Michelin worry-free travel bus member club", "Michelin" Engineering tires, as well as the WeChat/Weibo account of the Michelin Guide. Provide a wide range of content from tire maintenance, car repair and maintenance, industry information, and travel information to the public. In addition, Michelin's major product lines have also released a number of mobile applications, such as the Travel Guide series APP, in the past two years, to provide consumers with more efficient mobile solutions.
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HUNAN ZHONGNAN ANTIMONY&TUNGSTEN TRADING CO.,LTD , https://www.znat.com.cn