On August 29th, the Ministry of Industry and Information Technology and the State Administration of Taxation jointly issued the Catalogue of New Energy Vehicles Exempting Vehicle Purchase Tax (the first batch), which attracted the attention of the industry. And what effect does such a policy have on the market level? On September 1st, Phoenix Motors came to the huge 4S shop of Beiqi New Energy in Wufangqiao, Chaoyang District.
"The sales of new energy vehicles in these two days can be described by the word 'hot'. The cancellation of the new energy vehicle purchase tax is the most 'grounded gas' policy, and we are very confident about the future market." On the morning of September 1, the huge steam Zhang Xianglai, the person in charge of the new oil vehicle of the trade, made the above expression to the Phoenix car.
The hot scenes of the sales scenes such as “heads of people†and “voices of people†appear on the scene of new energy vehicles, and they are busy.
I only see customers who come to consult and buy a car. Specific questions such as "When can I deliver the car", "When is the charging pile finished?" and "How much is the deposit?" are constantly circulating in the ear. Just a few years ago, the public’s attitude toward new energy vehicles was mostly focused on “the cruising range is enough to drive homeâ€, “is safeâ€, and “price is too highâ€.
With the advent of the new energy vehicle market, Phoenix Motor believes that the common corporate strategy of the new energy automobile industry in the past is shifting from “policy to the old†to “marketing and oldâ€, and consumer demand has played a market role in guiding the development of enterprises.
Fill the market "squatting"
"From 9:00 on August 31 to 11:00 on September 1, less than 1.5 days, we sold 30 Beiqi new energy vehicles E150EV, and even the stocks were sold, too 'hot'." BAIC The new energy giant 4S store sales staff said to Phoenix Motors: "There are a lot of people coming to order, and we have arranged a special person to answer the call."
Behind the hot market, Ms. Zhang Sisi, who works for environmental protection companies, said: “In the past, many new energy vehicle applications were promoted, and many of them focused on the concept of environmental protection. They are difficult for consumers to care about, such as high price, difficulty in charging, and safety. The company has not been fundamentally solved. With the introduction of new energy vehicles of about 80,000 yuan, such as BAIC and JAC, and the introduction of the 'grounding gas' policy, the use of new energy vehicles has gradually shifted from watching to buying. .
At the beginning of 2009, China implemented the “Ten Cities and Thousand Vehicles†new energy vehicle pilot application project, stipulating that each of the 25 finalized cities will apply 1,000 new energy vehicles per city, and the state and local governments will invest tens of billions of yuan. In order to obtain more financial subsidies, the company has continued to “slap the ground†in the new energy equipment purchase catalogue, but there are very few models in the walking market.
Fortunately, this "depression" scene ended in 2014.
According to the China Automobile Association's public data, in the first half of 2014, new energy vehicles produced 20,692 vehicles and sold 20,477 vehicles, an increase of 2.3 times and 2.2 times respectively over the same period of the previous year. The production and sales volume has exceeded the previous year's total.
Regarding the reasons for market changes, Dong Yang, executive vice president and secretary general of the China Automobile Association, gave his own understanding: "The complete supporting policy for new energy vehicles is the foundation for pushing up the rapid development of new energy vehicles, and the whole society is new to new energy. The importance of the car is also deepening, further boosting the company's investment in research and development of products."
"The market is prosperous" rises "In the past, the development of new energy vehicles relied on policies, and the future development must rely on the market." Zhang Yong, deputy general manager of Beiqi New Energy, said in an exclusive interview with Phoenix Motors that the sales orders before the end of 2014 have reached more than 5,000 vehicles. Of which 2,500 vehicles were delivered for deposits.
At present, the market price of the national Beiqi New Energy Vehicle E150EV is 84,800 yuan, while the deposit is 20,000 yuan.
Phoenix Motors has been informed that some taxi companies in Beijing are currently negotiating with Beiqi New Energy to purchase new energy vehicles, with a maximum purchase of 1,000 vehicles.
In the face of the new energy vehicle purchase tax exemption policy, Zhang Yong expressed his "worry": "With the emergence of more supporting policies in the future, we have put forward higher requirements and challenges for our channel laying speed and product service. The cancellation of the 10% purchase tax will directly push up the sales climax in the second half of this year."
“Since the huge Wufangqiao began selling cars on June 5th, the daily attention to new energy vehicles has grown geometrically, and the sales volume has also advanced by leaps and bounds.†Zhang Xianglai told Phoenix Motors that there are currently three Beiqi New Energy 4S stores in Beijing. 1 Jianghuai 4S shop, of which Beiqi New Energy 4S store has been sold more than 2,000 units so far, and the sales volume of many sales personnel has exceeded several times the original task. ,
In the face of the market boom, the phenomenon of “policy and old age†has gradually faded. It is understood that the Beijing government is constructing new energy vehicles. This year, we will focus on formulating and setting up charging facilities for public transportation facilities such as the Capital Airport, Nanyuan Airport, Beijing Railway Station, Beijing South Railway Station, Beijing West Railway Station, and other public transportation lots and highway service areas, and complete 1000 fast charging piles. Construction, initially built a 5km radius fast charging network in the Fifth Ring Road to solve the "mileage anxiety".
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