Samsung's attack on China's LED lighting market will change

In recent years, Samsung has been constantly proposing localization. Samsung’s Chinese executives have repeatedly reminded us when they communicate with the outside world: We are Samsung of China, not Samsung China. China is another local market for Samsung. We have to contribute to China. This is Samsung's goal. Samsung's China Localization Strategy A senior executive of Samsung Group in Greater China said in a public speech in June this year that within China's Samsung, employees are required to communicate in Chinese, and he can basically do so without translation. Can communicate with the Chinese. Some media commented that it is not difficult to see that at almost all levels that can be perceived by the outside world, Samsung wants to behave more like a local Chinese company, which is in line with the management of Apple China, which has never appeared in front of the Chinese media. Compared, it seems a lot more intimate. Increasing the emphasis on the Chinese market seems to have become the consensus of the Samsung Group. A relatively clear evidence is that this time Samsung's new products will be launched simultaneously in China for the first time. In the United States, Germany and Beijing, China, the fourth generation of the GALAXYNOTE series will be launched simultaneously. Prior to this, the time to market for new products in China was always two weeks to one month. What is expected is that recently Samsung Electronics CFO Li Xiangxun said in an interview with Chinese media that Samsung Electronics has launched a listing plan in China and has prepared for the plan for five years. He hopes that after Samsung's listing in China, Samsung can be bundled with the interests of the Chinese people and become a Chinese people's enterprise. He believes that conservatively, 1.3 billion Chinese people should have 60 million people willing to buy shares in Samsung Electronics. This number has exceeded the total population of 50 million in South Korea. But as of now, Samsung has not yet given a listing schedule. It is understood that at present, 23 companies of the Samsung Group have entered China, with more than 120,000 employees in China, accounting for 30% of the global total. Samsung Electronics has 13 factories, 7 R&D centers and 1 design center in China. There are 7,000 domestic R&D personnel, of which 4,000 have joined Samsung in the last three years. In 2013 alone, China Samsung established three new research institutes in Shenzhen and Xi'an. It turns out that China is the base for Samsung's export processing trade, and now the system of integration from design, research and development, production and sales has been transferred to China. In the previously lost LED field, Samsung Electronics' LEDs are close to natural light, with high light color, high light efficiency and high reliability. It can help customers achieve better creative and better LED lighting applications. With its cost-effective advantages, it helps customers reduce overall costs. As such, Samsung Electronics LED lighting components are widely welcomed in China. Wang Hao, the newly-ranked Chinese executive who has recently entered the core leadership of Samsung Group and is currently the highest level in Samsung, said in an interview with the media earlier this year that the Chinese market is not a distant emerging market in the future, but the most important thing in the moment. One of the markets. He also admitted that early Samsung also regarded China as an emerging market, and did not expect to develop so rapidly. Within Samsung, Zhang Yuanji, president of Samsung Group Greater China, asked employees to communicate in Chinese. He believes that this can improve work efficiency. The executive from South Korea can basically communicate with the Chinese without translation. This is a lot more intimate than the management of Apple China, which has never appeared in front of the Chinese media. It's not hard to see that at almost all levels that can be perceived by the outside world, Samsung wants to behave more like a local Chinese company, which is rare in multinational companies of the same size. Due to the thorough localization, Samsung’s policy and market research on China is also clearly ahead of its peers, and it benefits in essence.

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