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In the wake of the financial crisis, how are top agricultural companies adapting and innovating? During a recent interview with Huang Peiyu, Chairman and President of Shenzhen Batian Ecological Engineering Co., Ltd., he emphasized that Batian has always prioritized independent innovation, fully committed to serving the agricultural sector, and actively responded to market challenges by exploring the domestic market more deeply. Since last year, the company has introduced four new product lines: high-end biofertilizer, slag-free fertilizer, controlled-release fertilizer, and eco-organic fertilizer. These innovations have significantly expanded its product portfolio and positioned Batian as a leader in the high-end compound fertilizer market through advanced technology.
Shenzhen Batian is an environmentally friendly high-tech enterprise that integrates R&D, production, and sales. It specializes in producing compound fertilizers, controlled-release fertilizers, and green ecological fertilizers. The company also focuses on transforming industrial and agricultural waste into valuable resources, aligning with national science and technology initiatives. Established in 1989, it was listed on the Shenzhen Stock Exchange in September 2007. Batian has been recognized as a national technological innovation "Spark" enterprise and one of Shenzhen's leading agricultural companies.
The secret behind Batian’s rapid growth lies in its continuous learning and innovation. According to Huang Peiyu, “Without innovation, there is no future for agriculture. Innovation is deeply rooted in Batian’s DNA. From the day we were founded, we have embraced innovation. Now, it’s not just a corporate value—it’s a habit among our employees and the core driving force behind our development.†The company now offers over 100 types of compound fertilizers, with an annual production capacity exceeding 1.2 million tons. Its industry advantage is well-established.
Batian has developed several key technologies, including efficient inorganic compound nutrient blending, low-cost controlled release, encapsulated controlled release, organic chelation of trace elements, and rapid decomposition fermentation. The company holds 7 national invention patents and 4 design patents, showcasing its strong R&D capabilities.
According to this reporter, Batian’s compound fertilizers are widely used across various regions, including Inner Mongolia, Pakistan’s oil and sugar beet crops, Shandong and Jiangsu’s vegetable and fruit fields, and Guangxi Guigang, which is China’s largest sugar production base. This widespread application highlights the company’s growing influence and reputation in the agricultural sector.
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