The strategic agreement between FAW's Liberation Wuxi Diesel Engine Factory (hereinafter referred to as Xie Chai ) and the Wuyi Shipping Company was recently signed in Wuxi. The two parties reached an agreement on cooperation in terms of follow-up service guarantee, technical support, spare parts supply, and power matching.
In fact, there are many homes that have similar strategic agreements with Xichai. Xiwo, the world's leading manufacturer of high-end passenger cars, tossed the only hydrangea for domestic engines to FAW Xichai; Nanchang Bus has reached more than 1400 buses equipped with Xicip Engine since 2007...
Xichang manager Qian Hengrong explained that since 2005, with the opportunity of upgrading the passenger car market emission standards, Xichai has entered the bus market with a high profile. After years of hard work, Xichai has emerged in the passenger car market with its product technology advantages. More and more bus users have begun to use Xichai engines with higher reliability and better fuel economy.
So what measures does Xichai take to ensure its uniqueness in the passenger car market?
Inspirational to do "BMW" for engine industry
Qian Hengrong said: “The passenger car field will be a strategic market for the future development of Xichai, and the brand influence of FAW Xichai Bus Products will be the No. 1 in the industry. Xichai will never regard 'profit maximization' as the No. 1 of the company. As soon as it pursues its goals, Xichai will adhere to the pursuit of 'national brands and high-end power', inspiring the 'BMW' of the engine industry, and building a high-end brand in the field of passenger car engines."
To this end, according to this line of thought, Xichai started with the system protection. The factory centered on the center of the market and built an operating system consisting of three products: new products, products, and commodities. The plan, quality, and management constitute the control system and implemented a three-level management model of “strategic management, comprehensive management, and implementation management.†Through the "management" and "block package" approach, the "level management, targeted promotion, project implementation" mode of operation is implemented to increase the market's response speed.
In 2006, Xichai also set up the Bus Market Department, and deployed bus exclusive offices and bus specialists throughout the country to specialize in the bus market expansion. At the same time, the R&D Department set up a special engine R&D team for buses, specializing in bus technology research. The sales company has also set up a passenger car technology department to directly integrate the bus technology team with the bus market.
The perfect supporting business also supports FAW Xichai in the area of ​​large and medium-sized buses. The strategic cooperation between Xichai and domestic mainstream bus companies, such as Zhengzhou Yutong and Suzhou Jinlong, are all product-oriented to implement strategic cooperation; in the light passenger area, It also cooperated with Jianghuai, Dongfeng Bottom, Bengbu Brigade, and Nanwei Ke four circulation chassis factories and Chang'an Depth.
Leading technology to "conquer the plateau"
In July 2012, Xi'an 900i passenger coach and 700 passenger coach carried Xichai Aowei engine. After half a month, it traveled more than 8,000 kilometers. It successfully crossed Shaanxi, Gansu, Qinghai and Tibetan provinces, and strided across 5200 in one go. At Tanggula Mountain, Domi’s elevation, the first line of the “Sunshine Bus Plateau†was successfully completed.
At the Xiwoxiichai Summit, Xi Chao’s general manager Liang Chaojun made an evaluation of xichai machine: “Xichai's research and development capabilities and production standards have met the technical standards required by Volvo and are in line with Volvo's quality, safety, and The core values ​​of environmental protection."
Qian Hengrong told reporters that FAW Xichai bus products have achieved world-class technology and lead the industry in terms of technology. Xichai has the leading domestic independent research and development capabilities, relying on the advantages of FAW Technology Center, forming an open and cooperative independent research and development model, establishing a product development process and standards system, product development process management system, and other independent research and development "five systems" to build energy-saving Environmental technology, electronic intelligence technology and other independent research and development of "five technical platforms", is the only diesel engine industry to master VCU, GPS, EGR, engine brakes and many other key core technology industry leaders. The Xichai Engine, which is based on “Aoweiâ€, inherited the “Aowei†excellent quality and embodied the advantages of being fuel-efficient, reliable, and quiet.
Creating a service brand with "Xichai DNA"
“We Xichai built a high-end brand for passenger car engines and at the same time, we are very focused on building a service brand with 'Xichai's DNA' and a comprehensive 'core core service'.†Qian Hengrong said.
The reporter learned from the interview that the core connotation of Xichai's core service is “superb, lean, and sincereâ€. It is through Xichai’s sincere service attitude and superb service technology to achieve lean service quality and lean operation for users. Escort and contribute to the "Chinese core" for the Chinese national industry.
In recent years, Xichai's “sincerity†service attitude is not only reflected in the service staff's sincere attitude towards the user service process, but also requires Xichai Factory to be sincere in its attitude towards adopting different service modes in different industries and different market segments. For example, the highest requirements of the passenger transport industry are the attendance rate and the reliability of the operation. Taking into account the characteristics of the passenger transport industry, the “physical examination service†model has been adopted. The core of the medical examination service lies in the prevention of problems.
At present, Xichai's physical examination services basically refer to the hospital medical examination process: the first step is to check, according to the established form item by item, the specification is filled in; the second step is to communicate, through the inspection results, communicate with the user may exist operational risks, and give The "treatment" and "maintenance" programs are signed by the two parties; the immediate treatment of the treatment; the third step is verification, through the "look, smell, ask, cut", to verify whether the user strictly follow the previous "maintenance" In place, if you do not do it, ask why you are in trouble, and work together to solve the problem; if the operators insist on not doing it, increase the level of communication until it is done; the fourth step is to sum up, at the end of the year, the two parties sum up the medical examination results and deficiencies in the past year. According to "different ages" or different circumstances, the next year's medical examination project modification plan.
In particular, on the three-cargo milestone, FAW Xichai also first proposed three-year, 300,000-kilometer three-packs for the engine in the industry, allowing users to purchase Xichai machines without any worries. What is Xichai? "This is because the life of B10's Aowei series diesel engines is between 800 and 1.2 million kilometers." Qian Hengrong answered with a voice.
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