Recently, the “School-enterprise Cooperative Innovation Design Research Center†jointly established by Tianjin Wanda Tire Group Co., Ltd. and Beijing Institute of Technology was officially unveiled.
According to reports, in the future, Tianjin Wanda Tire will cooperate with Beijing Institute of Technology in all aspects of quality improvement, brand culture construction and personnel training.
Founded in 1988, Tianjin Wanda Tire has two production bases in Tianjin and Xingtai City, Hebei Province.
According to reports, this company is committed to creating differentiated, cost-effective tire products. 2018 is a crucial period for their 30th anniversary.
Tianjin Wanda Tire said that the establishment of the Innovation Design Research Center marks the strategic layout of its outstanding quality and construction of outstanding national brands and has entered a new stage.
Yu Guangzhu, deputy general manager of Tianjin Wanda Tire Group, said that the research center will help to enhance the leading and design capabilities of Wanda Tire and help companies improve their market competitiveness.
In recent years, national tire companies have realized the importance of brand culture construction.
The relevant person in charge of the company said that brand building on the basis of reliable quality can inject soul into the development of the enterprise and let more consumers understand and use excellent domestic tires.
Relevant personnel from the Ministry of Industry and Information Technology, Beijing Institute of Technology, Tsinghua University and Tianjin Wanda Tire attended the unveiling ceremony.
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