Envision a world where creating stunning 3D media and entertainment experiences becomes as simple as snapping a picture or recording a video. It's not just a dream anymore; with groundbreaking innovations like volumetric video, we're moving closer to making this vision a tangible reality. I'm thrilled to announce our participation in an $11 million investment round for Arcturus, a company that specializes in volumetric video editing and streaming solutions, alongside Cloudtree Ventures and Epic Games.
Arcturus offers content creators an unprecedented level of flexibility. Imagine being able to edit live-action 3D performances directly and then stream them to any device—whether it's your phone, tablet, or even immersive XR platforms—via the HoloSuite platform. This capability transforms how artists work. Instead of spending countless hours meticulously crafting digital humans, creators can now easily capture real individuals and instantly integrate them into scenes. Moreover, if you're working with Autodesk Maya, you can seamlessly incorporate volumetrically captured digital humans into your virtual environments, significantly speeding up your creative process.
Take a look at this image where an artist is adding a prop to a volumetric character using Maya. This is all made possible thanks to the Maya plugin integrated with HoloSuite.
As someone who deeply values efficiency and adaptability in workflows, I find this particularly exciting. It empowers artists to focus less on the technicalities of simulation and more on the creative aspects of storytelling. By collaborating with Arcturus, we aim to make volumetric video more accessible to every artist out there while enhancing the interoperability between HoloSuite and Autodesk tools, ultimately boosting productivity across the board.
Volumetric video brings something unique to the table compared to traditional film—it captures human performance in full 3D, offering depth and immersion that flat screens can't match. Beyond the realm of media and entertainment, businesses are also embracing this technology. For instance, retailers such as Anayi are revolutionizing e-commerce by leveraging volumetric video to enhance customer interactions online, leading to a remarkable 100% increase in engagement rates.
The demand for volumetric video is only set to rise as the metaverse continues to expand. By the end of the decade, experts predict the market could reach $21 billion. Studios and creators grappling with the pressures of producing high-quality content will greatly benefit from the cost and time efficiencies that advanced volumetric capture brings. We couldn't be happier to partner with Arcturus to ensure creative teams have access to cutting-edge tools that fuel innovation and accelerate project timelines.
To learn more about this exciting development, check out Arcturus' official announcement [here](https://arcturus.studio/). And for further insights into volumetric video technology, head over to their website for detailed resources.
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