From May 16 to May 18, the 55th National Auto Parts Trade Fair was held in Changchun City, Jilin Province. As the largest event in the national auto parts industry, this exhibition is under the background of the rapid development of the domestic auto manufacturing industry, the increasing popularity of private vehicles, the continuous introduction of new models, and the price cuts that have become commonplace, including automotive parts and components. The role of the market is highlighted, and all parties involved in auto parts-manufacturers, distributors, and maintenance service providers generally require full communication and are held at the right time and location.
Exhibitors, high specifications, wide range of delegates
There were more than 1,300 exhibitors in the exhibition, with 2,000 booths, more than 50,000 square meters of exhibition space, about 100,000 people, and a large proportion of effective visitors. Some of China's larger parts and components group companies, such as Liberation Commercial Vehicles Parts Co., Ltd., Dongfeng Motor Co., Ltd. Parts Business Unit, Fuao Automotive Components Group, and Wanxiang Group Co., Ltd. have all exhibited. Exhibitors' product range covers almost all auto parts related areas such as automotive parts, automotive electronics, automotive supplies, auto parts information, software, and other automotive-related products. Companies such as Dongfeng Industrial are attracted by the appeal of the National Automobile Matchmaking Association and the market itself in the past few years. After a few years, they return to the stage of the National Automobile Association.
Focus on brand, image display
Many companies have participated in the National Auto Parts Association for many times. Enterprises and products have been recognized by the industry. Therefore, they mainly display corporate images and promote product brands. In an interview with reporters, Mr. Li Wenbin, Marketing Director of Wanxiang Qianchao, said that Wanxiang’s participation is mainly to display corporate image.
Mr. Zhu Youming, deputy general manager of Hangzhou Qidie Clutch Co., Ltd., also stated that the company operates in a standardized manner in terms of production and operation. It does not need to sign directly through the exhibition. Therefore, the company did not even bring the contract alone. It mainly wanted people. Have a more direct impression on the company and its products. The message "Quality to Change the World" appeared on the company's booth. Zhu Youming said that Urumqi Bus Corporation has quickly become our customer by seeing the quality of our products at previous exhibitions.
Not only the larger companies, but also the small companies interviewed by the reporters all share similar views, and they are the second time to participate in the National Automobile Association. Guangzhou Longguan Enterprise, which operates car care products, said that one of the goals of coming to Changchun is to take a chance to visit old customers in this region. This also reflects the importance of the location of the National Auto Parts Conference. .
Wang Hao, chairman of Liaoning Sino-French A9 Advanced Lubricant Co., Ltd., who had come here for the first time, said that the company had previously only advertised in the lubricants industry. This time it mainly wanted to expand its influence, develop dealerships, and take multi-channel development. the road.
Group participation, orderly
Since many years ago, the National Auto Parts Association has begun to form a way for the participation of a self-organized team of professional associations. This exhibition not only has many groups, but also has a neat and orderly arrangement for each exhibition group. The delegations include the China National Automobile Industry Parts Sales Company Wholesale Center Pavilion, Dongfeng Motor Co., Ltd. Parts and Components Division, Dongfeng Industry Co., Ltd., the National Auto Parts & Accessories Bi-Hui Enterprise Exhibition Pavilion, the Diesel Vehicle Parts Pavilion, and the Zhejiang Automobile Parts and Components Exhibition group, Global Auto Parts Purchasing Network, Exhibition Group of Ruian Automobile Auto Parts Matching Industry Association, Changchun Automobile Economic and Trade Development Zone Pavilion, Domestic Pika Auto Parts Professional Committee Exhibition Pavilion, etc. Each group exhibiting unit has a uniform logo, many of the audience is organized as a regional exhibition, so that this form of group has a practical significance.
The exhibition hall of the Zhejiang Ruian Pavilion, which represents the hometown of domestic private auto parts enterprises, can be said to be one of the most beautifully decorated in each pavilion. The exhibits they bring are complete and well-crafted, reflecting the overall level of domestic auto parts manufacturing industry. The promotion. During the exhibition, the reporter exchanged ideas with Mr. Lin Zichao, deputy secretary-general of Yuhuan Automobile Auto Parts Industry Association. He said that he was doing the introduction of technology and promotion work abroad. The lack of information at present is one of the important factors that make the company unhappy.
Conferences, seminars, and large amount of information
During the exhibition, the "Automotive Auto Parts Industry Information Conference" organized by the Organizing Committee of the 55th National Auto Parts Trade Fair and "China Auto Parts Procurement, Matching and Marketing" organized by Beijing Surong Management Consulting Co., Ltd. were also launched. "Development Forum" and a series of exchanges and seminars organized by the Beijing Acer Science and Technology Information Center, "US General Motors Globalization Profession Speaking Workshop".
At the forum organised by Sorong, Mr. Sui Jianlai, Director of Parts and Components Department of China Automotive Industry Association, gave an analysis of "China's auto parts industry development and business environment analysis" and FAW Group and Dongfeng Corporation's speech on parts procurement. Applause. At the information briefing organized by the Auto Parts Organizing Committee, 16 speakers took office in just two hours, which filled the number of auditoriums that could hold hundreds of people on the day and pushed the show's off-site activities to a climax. .
Local businesses help out with icing on the cake
The fair has received strong support from the host city of Changchun City. The local exhibitors from Changchun Automobile Economic Development Zone Group and Changchun International Trade Exhibition Co., Ltd. and the related parts and components companies of FAW Group helped hundreds of exhibitors, especially the outdoor exhibition booths. Almost half of the enterprises in the three northeastern provinces and surrounding areas accounted for most of them, showing that the level of the parts and components industry in the host country supports the exhibition.
Throughout the fair, from the pre-show booths to the post-exposure crowds, a variety of trade negotiations, seminars, technology promotion and exchange, and investment promotion activities were conducted at the same time, which proved that auto parts related companies across the country have fully realized The role of the National Auto Parts Fair. As a company from Hebei said: Because you always have a place to run, so we follow the National Auto Parts will go each time, although some regions also organize such a fair, but only this country will have the greatest impact.
It is reported that the 56th National Auto Parts Trade Fair will be held in Nanjing, Jiangsu Province at the end of October this year.
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