In today's automotive industry, car prices have significantly dropped, forcing many companies into an intense price war. Meanwhile, well-known car brands are observing from the sidelines, watching how the market evolves. In this competitive environment, strong brands are gradually showcasing their advantages and gaining more visibility.
CCID Consulting’s Automotive Consulting Division, with its deep understanding of the automotive sector, organized the "2004 China Automotive Brand Marketing Summit Forum" on September 23, 2004, at the Beijing Great Wall Hotel. The event brought together experts, scholars, manufacturers, distributors, and professionals from various fields. Sina Auto News served as the exclusive online media partner, providing real-time coverage of the discussions.
In modern economic life, branding has become deeply embedded in daily living, influencing consumer choices and bringing convenience and benefits. As product quality improves, it plays a smaller role in purchase decisions. Instead, consumers are increasingly seeking emotional experiences and values that align with their personal identities. This is especially true for high-end, long-lasting products like cars. Beyond performance and reliability, buyers pay close attention to how well a brand's image matches their lifestyle, status, and self-perception.
This growing demand has become a key driver for the development of brand marketing strategies. China's auto industry once relied heavily on single-product models with limited brand recognition. However, today, car brands are evolving rapidly, with numerous domestic and international brands competing in the same market space.
Automotive marketing has now entered the era of brand-focused strategies, becoming one of the most critical approaches in the industry. Companies that fail to adapt risk falling behind in the competition. How can existing players maintain their edge against new entrants? How can they elevate their brand value? What strategies should national brands adopt when facing global competitors? And how can they build a strong brand image and enhance overall competitiveness?
The "2004 China Automotive Brand Marketing Summit Forum," hosted by CCID Consulting, aimed to explore these pressing issues through in-depth discussions and analyses. Key topics included the strategic path for brand value enhancement, positioning and connotation shaping of Chinese car brands, sources of competitive advantage, and the importance of customer satisfaction, brand loyalty, and seamless marketing.
Other sessions focused on cultural challenges in global marketing, joint venture brand strategies, brand internationalization, and innovation in state-owned enterprises. At the forum, CCID Consulting also released the "2004 China Automotive Brand Competitiveness Report," offering insights into the current state of brand competition in the Chinese market. This report helps automakers better understand their market position and supports more effective business planning.
fruit labels,fruit label stickers,fruit and vegetable stickers,banana labels,orange crate labels
Zhuhai Yingwei Packing Products Co., LTD , https://www.yingweipacking.com