Liu Hanru, chairman and general manager of Anhui Hualing Motors Corporation, shared insights on the company's journey from a small state-owned factory to a leading player in the domestic engineering vehicle industry, achieving annual sales of 2 billion yuan. The rise of Anhui Xingma Automobile Stock Co., Ltd. was once called the "stardom phenomenon" by economist Li Yining. Recently, Hualing Auto Group launched its own brand of heavy-duty trucks, signaling a new chapter for the company. Why did the leader in special vehicles enter the heavy truck market? Why choose the Hualing brand, which carries national significance? In an increasingly competitive market, what does the future hold for China’s own automotive brands?
In an exclusive interview with the reporter, Liu Hanru explained the strategic decision behind Hualing's expansion. He emphasized that the move was driven by two main factors: first, the need to reduce reliance on imported heavy trucks, which are costly and subject to exchange rate fluctuations and policy changes. By developing their own chassis, the company could save costs, conserve foreign exchange, and support the growth of China’s auto industry. Second, many domestic products failed to meet the quality standards required for specialized vehicles.
When asked about the choice of an independent brand rather than a joint venture, Liu highlighted the risks of over-reliance on foreign technology. While some companies opt for joint ventures with well-known foreign brands, this often means losing control over development and innovation. By maintaining full ownership of the brand and technology, Hualing can build a stronger foundation for long-term growth and international competition.
He also addressed concerns about the "introduction - reintroduction" cycle, explaining that while powertrains are still imported, key components like the cab and body are developed in-house. This approach ensures that the company retains control and can gradually build up its technical capabilities.
Looking ahead, Liu expressed confidence in China’s potential to become a global leader in heavy truck manufacturing. With lower labor costs and growing expertise, he believes the country is well-positioned to compete internationally. Building a strong, self-owned brand, he added, is a long-term process—similar to how top global companies have evolved through steady, continuous development.
As the reporter concluded, the path to a self-owned brand may be slow, but it is essential for long-term success. Liu agreed, stating that patience and persistence are key. “We don’t aim for the fastest, but for lasting strength,†he said. “If we keep improving and stay focused, we will eventually reach our goals.â€
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